The best ocular and aural services under one roof

When he obtained his optician’s license in 2005, Jason Cheema, the owner of JC Optical and Hearing in BC already knew he wanted to open his store. But he always thought about distinction. “There were so many opticians all around so why would someone choose me?” he wondered. Then a colleague told him about a hearing aid practitioner program. He decided to enroll in the program so that he could get his license and could offer both the services to his clients.\n\nIn 2015, he founded JC Optical and Hearing in Surrey. Offering both services increased traffic in the store. The idea worked wonders and some people who would only purchase opticals became hearing aid clients and vice versa. Also, the people who came in for vision care regularly recommended and referred other people for hearing aids and services.\n\nThe store advertises both the services offered to clients. They provide customers with complete optical and aural health care examinations to better assess their hearing and vision. With a clinic in the heart of Surrey, British Columbia, they cater to the customer’s needs with friendly service, affordable prices and high-quality glasses from brands like Gucci, Jimmy Choo, Bvlgari and more.\n\nThey also offer comprehensive eye exams, contact lenses, prescription sunglasses and eyeglasses, hearing tests as well as hearing aids. They also organize cross-promotions, such as offering a free frame with the purchase of a hearing aid.\n\nCheema also has ambitions for the future of his practice. He has already opened a second office in Langley and a third is on the way. A fourth facility is expected to open in Abbotsford in 2021. “The goal is to have 10 locations within 3 years,” says Cheema.\n\nAfter the chaos Covid-19 has brought along, Cheema has also reorganized his office space and processes to meet the new health protocols. Plexiglas shields have been set up in the shop. Frames, door handles, and equipment must be disinfected frequently and meticulously. “It’s a lot more work than before,” he says but that doesn’t let the fine quality services he offers to his customers effect even a bit.\n\n