Jake Church: From Humble Beginnings to General Manager at OpenRoad Mercedes-Benz Surrey

The Journey to Success

Jake Church, the General Manager of OpenRoad Mercedes-Benz Surrey, exemplifies how determination, courage, and perseverance can lead to incredible success. His story is one of grit and growth, showcasing his rise from washing cars to heading a leading automobile dealership.

With over 10 years of experience at OpenRoad, Jake has worked through various roles across multiple stores, proving his mettle every step of the way.

Early Interest in Sales

Jake’s passion for sales began at a young age:

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• Mountain Bikes: When his parents couldn’t buy him the expensive bike he wanted, Jake started buying and selling bikes, eventually earning enough to afford one worth thousands.
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• Cars: In high school, he continued this entrepreneurial spirit by buying and selling cars, starting with a $1,000 car and upgrading to one worth $10,000.
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Career Beginnings

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• Automotive Apprenticeship: Jake initially pursued a career as a mechanic but realized it wasn’t his calling.
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• Business and Marketing: Returning to school for business and marketing proved to be a pivotal moment in his journey.
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The OpenRoad Chapter

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• First Role: Jake’s love for cars landed him a job as a lot associate at OpenRoad Toyota Richmond. Observing the sales team reignited his passion for selling, and he soon transitioned into sales.
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• Climbing the Ladder: By learning the product, developing processes, and proving his capabilities, Jake quickly climbed the ranks.
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• Leadership: He took on additional responsibilities, leading teams in service drive, leasing, and internet leads. His ability to mentor and grow his team eventually earned him the role of Sales Manager.
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A Diverse Portfolio

Over the years, Jake expanded his experience by working with prominent automotive brands:

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• Audi: Sales Manager.
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• Hyundai Genesis: General Manager.
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• Mercedes-Benz Surrey: Currently serving as General Manager, leading a passionate team committed to excellence.
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Leadership and Motivation

Jake’s leadership philosophy is centered around his team:

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• Motivation: His biggest motivator is the team at Mercedes-Benz Surrey, who share a passion for the brand and its customers.
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• Customer Experience: Jake ensures that every customer’s unique needs are met, providing an exceptional luxury experience that reflects the Mercedes-Benz brand.
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• Goal-Oriented: He leads with a results-driven approach, setting annual targets and breaking them into achievable daily goals.
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Personal Life

Despite his demanding career, Jake finds time for his passions:

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• Ice Hockey: Plays 2-3 times a week and enjoys sharing the rink with his father in the Jewish Hockey League.
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• Mountain Biking: Spends weekends riding trails with his dog.
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• Family and Friends: Values quality time with loved ones.
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A Role Model for Success

Jake Church is a prime example of how hard work and a positive mindset can lead to remarkable achievements in a competitive industry. His journey from a young sales enthusiast to a successful General Manager inspires others to pursue their passions with dedication and resilience.

We wish Jake continued success in all his future endeavors!