Abdel Karim Awwad - Head of Sales & Marketing, Brian Jessel BMW

Abdel Karim Awwad - Head of Sales & Marketing, Brian Jessel BMW
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Born in Kuwait to a family that values etiquette and thoughtful living, Abdel Karim Awwad has woven those principles into a global career rooted in exceptional customer experience. His fascination with culture and protocol shines in his professional life — but his most meaningful role is being a father to his daughters.

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Legacy of love Raising strong daughters with grace and grit

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For Abdel Karim Awwad, fatherhood is inseparable from memory. “Being a father means honoring my own father’s legacy,” he says. “He passed away when I was 14, but the example he set still shapes how I live and parent today.”

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His father was a quiet force — hardworking, selfless, and devoted. “He never asked for recognition, but his actions spoke volumes. I try to pass that on to my daughters — the value of showing up, working hard, and putting family first.”

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Abdel says nothing compares to the moment he first held each of his daughters. “Looking into their eyes, I realized I had become their world. That responsibility was humbling. It made me want to be present for every step, every word, every challenge they’d face.” That presence, he notes, is both the hardest and most rewarding part of being a dad. “With the demands of work and life, it’s not always easy to stay present. But when I come home and they light up to tell me about their day, I know I’m doing something right.” His deepest hope is that his daughters remember how loved and supported they were. “Even on the busiest days, I want them to know they were my priority. That I believed in them — and that I was always grateful for them.”

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In a world that often rushes forward, Abdel finds strength in quiet consistency. “Fatherhood isn’t just about big gestures. It’s about building trust, showing love, and being the one they can always count on — just like my father was for me.

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